INDUSTRY:
DIGITAL MARKETING
CLIENT:
SCHOOL PROJECT
YEAR:
2024
EXPERIENCE:
SEO & Web Design
SEO Landing Page
about.
The objective of this Digital Marketing activity was to create a unique holiday campaign for a renowned brand of my choice, ensuring it aligned seamlessly with their identity and values. I choose Chamberlain Coffee and created a Halloween Advent Calendar with a SEO Landing Page and Social Media Strategy.
Taking this in consideration, I created the 13 Days of Spooky Sips campaign, a limited-edition Halloween-themed advent calendar for Chamberlain Coffee, designed to generate excitement, build brand engagement, and boost seasonal sales.
Aligning with Chamberlain Coffee’s playful, community-focused brand identity while leveraging Emma Chamberlain’s influence to attract a young, Gen Z audience.
challenge.
Spooky Sips Challenge: To boost sales and spark excitement within our community, we will launch the #SpookySipsChallenge on social media. Followers can share videos of themselves unboxing each day of their calendars. On October 31st, the creator of the most creative and engaging video will win a special Chamberlain Coffee gift box.
result.
The landing page was built into a Halloween-themed coffee experience with bold visuals and dynamic text. The content emphasizes limited availability to create urgency, highlights Emma Chamberlain's involvement to show her brand power, and encourages social media participation with the #SpookySipsChallenge.
By combining rich content, strategic SEO, and an interactive user journey, the landing page ensures maximum impact to drive sales, spark engagement, and build excitement throughout the Halloween season.
